STEPHANIE URBAN
eCommerce Leader
MY CV
12+ YEARS OF ECOMMERCE EXPERIENCE
AUGUST 2016 - PRESENT
DIRECTOR, DIGITAL MARKETING / TARTE COSMETICS
Responsible for leading and orchestrating initiatives to develop the future state of tarte.com. Drive online sales by leveraging industry best practices, technology trends, marketing ideas and customer behavior. Develop and execute both short and long term business plans for continued sales & profit growth by prioritizing and driving forward site features, functionality & online marketing campaigns.
AUGUST 2015 - AUGUST 2016
SR. MANAGER, DIGITAL MARKETING / TARTE COSMETICS
Lead the strategy and execution of all online marketing initiatives in order to effectively meet tarte.com traffic, conversion and revenue goals. Drive digital engagement through the development of best in class online marketing programs across email, acquisition (affiliates, SEM, paid social, display), SEO and site content. Develop, plan and project performance of all online promotions and campaigns.
MAY 2013- AUGUST 2015
MANAGER, ONLINE MARKETING / ANN TAYLOR
Drive revenue and customer engagement through acquisition, retention and loyalty programs. Identify and develop Omni-channel marketing strategies leveraging direct mail, email, display and in-store. Identify and launch new high-value programs and contact strategies to drive client file growth and health. Create targeted CRM campaigns focusing on the individual client journey. Analyze performance and impact of all initiatives.
MY CV
12+ YEARS OF ECOMMERCE EXPERIENCE driving significant growth via effective marketing and seamless digital
experiences. Strategic and enthusiastic leader focused on building and developing high-performing teams with a shared vision. Innovative digital marketer with in-depth experience across all channels to develop acquisition, retention, loyalty and product roadmaps. Leveraging a unique balance of creativity and business savvy, I champion teamwork, agility and efficiency to drive profitable results and award-winning strategies.
JULY 2019 - PRESENT
VP eCOMMERCE TARTE COSMETICS
Responsible for driving the vision, growth, P&L, technology, product and marketing strategy for our global digital businesses on tarte.com and awakebeauty.com. Implemented budget optimizations, conversion enhancements, and new strategies to drive growth and double-digit EBITDA margin improvement YOY. Enthusiastic leader focused on building and developing a high-performing team of 40+ to drive profitable results and award-winning strategies.
AUGUST 2016 - JANUARY 2018
DIRECTOR, DIGITAL MARKETING
TARTE COSMETICS
Responsible for leading and orchestrating initiatives to develop the future state of tarte.com. Acted as project lead for full tarte.com replatform to Demandware SFCC including scope, functional requirements, project management, UX, redesign and third-party vendor onboarding and integrations. Relaunched loyalty program to increase customer acquisition and retention via new perks and messaging strategies. Successfully grew the eCommerce business with +135% traffic, +22% conversion and +190% revenue YOY.
JULY 2018 - DECEMBER 2018
EXECUTIVE DIRECTOR eCOMMERCE
TARTE COSMETICS
Developed and led the digital vision and roadmap across digital marketing, product, and project management to drive incremental traffic, conversion and revenue opportunities for the tarte.com business. Managed 30+ employees as the leader of Digital Marketing, Customer Service, Digital Design and Merchandising teams.
AUGUST 2015 - AUGUST 2016
SR. MANAGER, DIGITAL MARKETING
TARTE COSMETICS
Led the strategy and execution of all online marketing initiatives in order to effectively meet tarte.com traffic, conversion and revenue goals. Drove digital engagement through the development of best in class online marketing programs across email, acquisition (affiliates, SEM, paid social, display), SEO and site content. Developed, planned and projected performance of all online promotions, campaigns and new vendor integration initiatives.
FEBRUARY 2018 - JULY 2018
SENIOR DIRECTOR, eCOMMERCE
TARTE COSMETICS
Drove digital sales growth by leveraging industry best practices, technology trends, marketing ideas and customer behavior. Developed and executed both short and long term business plans for continued sales & profit growth by prioritizing and driving forward site features, functionality & strategic cross-channel marketing campaigns.
MAY 2013- AUGUST 2015
MANAGER, ONLINE MARKETING
ANN TAYLOR
Drove revenue and customer engagement through acquisition, retention and loyalty programs. Identified and developed omni-channel marketing strategies leveraging direct mail, email, display and in-store. Launched new high-value programs and contact strategies to drive client file growth and health. Created targeted CRM campaigns focusing on the individual client journey. Analyzed performance and impact of all initiatives.
COMMITED TO DRIVING CHANGE IN