COMMITED TO DRIVING CHANGE IN
TODAY'S DIGITAL WORLD
10+ YEARS OF ECOMMERCE EXPERIENCE
AUGUST 2016 - PRESENT
DIRECTOR, DIGITAL MARKETING / TARTE COSMETICS
Responsible for leading and orchestrating initiatives to develop the future state of tarte.com. Drive online sales by leveraging industry best practices, technology trends, marketing ideas and customer behavior. Develop and execute both short and long term business plans for continued sales & profit growth by prioritizing and driving forward site features, functionality & online marketing campaigns.
AUGUST 2015 - AUGUST 2016
SR. MANAGER, DIGITAL MARKETING / TARTE COSMETICS
Lead the strategy and execution of all online marketing initiatives in order to effectively meet tarte.com traffic, conversion and revenue goals. Drive digital engagement through the development of best in class online marketing programs across email, acquisition (affiliates, SEM, paid social, display), SEO and site content. Develop, plan and project performance of all online promotions and campaigns.
MAY 2013- AUGUST 2015
MANAGER, ONLINE MARKETING / ANN TAYLOR
Drive revenue and customer engagement through acquisition, retention and loyalty programs. Identify and develop Omni-channel marketing strategies leveraging direct mail, email, display and in-store. Identify and launch new high-value programs and contact strategies to drive client file growth and health. Create targeted CRM campaigns focusing on the individual client journey. Analyze performance and impact of all initiatives.